7 Invisible Obstacles to Digital Marketing Success
7 Invisible Obstacles to Digital Marketing Success
5 Steps to Creating Successful Ads

4 Key Takeaways From Salesforce’s Earnings Call [Video]

Categories
Marketing Platforms and CRM

After Salesforce (CRM) reported revenue for the first quarter of fiscal 2025 that missed analysts’ estimates and offered weaker-than-expected guidance for the second quarter, executives joined the customer relationship management (CRM) company’s earnings call to discuss the buying environment, its revenue outlook, its role in the artificial intelligence (AI) era, and its mergers and acquisitions (M&A) strategy.

Salesforce Chief Operating Officer (COO) Brian Millham said the company continues to see “measured buying behavior,” noting that stronger bookings momentum recorded in the fourth quarter has moderated as the company “saw elongated deal cycles, deal compression, and high levels of budget scrutiny” in the first quarter.

Milliham added that during the quarter there were some “intentional changes” to “drive long-term productivity and create better customer experiences, which also played a role in the softer bookings performance.”

Salesforce provided weaker-than-expected guidance for the second quarter, but maintained its outlook for the full 2025 fiscal year.

When asked why …

How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
12 Steps to Create Videos