How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
5 Steps to Creating Successful Ads

4 Key Takeaways From Salesforce’s Earnings Call [Video]

Categories
Marketing Platforms and CRM

After Salesforce (CRM) reported fourth-quarter results for the 2024 fiscal year, company executives discussed the company’s position to provide data to train enterprise artificial intelligence (AI) models, data cloud growth amid AI demand, how AI is yet to boost the company’s bottom line, and its first dividend.

Salesforce chief executive officer (CEO) Marc Benioff said that the company’s enterprise customers can “automatically integrate into [Saleforce’s] data cloud, all of those systems, and then seamlessly provide that data back into these amazing tools.”

While many companies may be looking to leverage AI tools, significant amounts of data are required to train AI models. “The entire AI revolution is built on this foundation of data,” Benioff explained.

He said that many customers have “islands of trapped data” in various systems. “But the AI is not going to work because it needs to have the seamless, amalgamated data experience of data and metadata. And that’s why …

5 Ways to Make Push Marketing Work for You
5 Ways to Make Push Marketing Work for You
12 Steps to Create Videos