7 “Must Have” Google Tag Manager Tracking Tags [Video]

As you’re probably aware, Google Tag Manager (GTM) simplifies the often difficult (but necessary) task of adding tracking tags to your website.

Inside Tag Manager, you’ll find over 70 pre-built tag templates you can quickly install and use to improve your website tracking and user experience.

Considering all those options, how do you know which tags you really NEED to have on your site?

Well… with that question in mind, I am going to share my top seven “must have” tracking tags. I’ll also detail why each of these tags is critical to achieving your marketing objectives and enhancing your website’s user experience.

If you’re just getting started with GTM and you want to bone-up in the basics, check our Free 4-Part Google Tag Manager Tutorial. You can also grab our GTM Account Setup and Installation Checklist below

Use GTM to bring a “spark of joy” to your website

Once you get the hang of using GTM, it’s easy to go nuts and …