AI-Powered Emotional Ad Matching Lifts Ad Metrics: Wurls Crofut Beet.TV [Video]

CANNES — Can you put a price on emotions? For advertisers, Wurl, thinks it has found a way.

The company offers tools for video monetization, allowing advertisers to deliver content across various platforms.

Its latest product, BrandDiscovery, allows advertisers to precisely match their ad with the context and emotion of a scene, right before the ad break.

The product is the result of a year of testing and learning how emotions correlate to better ad performance and engagement.

“When you match emotion to the content or live programming right before the scene and it matches that ad break, you get better performance,” says Peter Crofut, VP of Business Development for Agencies & Brands at Wurl, in this video interview with TVREV co-founder Alan Wolk.

“We see 2x to 3x in our own internal testing and then we’ve seen some really exciting results when testing with brands.”

Wurl’s AI scores live programming and ad creative to understand what emotions are …