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Are you using the WRONG trigger with Consent Mode?!? [Video]

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PPC Advertising

Are you using the WRONG trigger with Consent Mode?!?

What happens when you use the ‘Initialization – All Pages’ trigger with Google Consent Mode instead of the ‘Cookie Consent Update’ trigger? Do you loose the original source, medium, and other acquisition details? Does the original page view loose other important information? In this video, we’re going to run a test to see exactly what happens in Google Analytics. Let’s get started!

YOUR EXTRA RESOURCES:
○ Consent Mode v2 tutorial – https://youtu.be/WhHn9emIKHI
○ Google Analytics consent settings – https://youtu.be/7MUp2lR17BM
○ Google Ads Enhanced Conversions with Consent Mode – https://youtu.be/eeLd6cZfLks

JUMP TO A TOPIC:
00:00 Are you using the wrong trigger for Consent Mode?
01:21 Before consent is provided
04:30 After consent is provided
06:18 Checking the results

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