AXA: Great Global Adventure | Case Study [Video]

Attracting the top graduate talent calls for an innovative approach to recruitment. Our partner agency, ThirtyThree, approached us to get involved with such an education marketing campaign. We jumped at the chance to produce a video to promote their client, AXA’s new global competition for graduates. The ‘Great Global Adventure’ is an opportunity of a lifetime to travel and gain work experience at the world’s leading insurance firm.

The brief was to creatively develop and produce a short, punchy video to promote the competition to graduates all over the world. It needed to include a description of the different elements of the prize, including two work placements in international locations and an all-expenses-paid trip around the world.

Our concept

After an in-depth meeting with the client, our team came up with the whole creative solution. We decided the most effective way to excite …