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B2B website design trends you need to know in 2024 [Video]

Landing Pages and Conversion to Sale

We’ve covered general graphic design trends and digital marketing trends for 2024. Now, we’re breaking down some of this year’s top B2B website design trends. Here are 7 trends to inspire you—whether you’re completely redesigning your site, starting from scratch, or looking to refresh some parts of your site.

2024 B2B website design trends

  1. 3D Design
  2. Micro-interactions
  3. Motion/Animation
  4. Dark Mode
  5. Scrolling Effects
  6. Glassmorphism
  7. Bento Layout

1. 3D imagery

Over the past several years the tools for creating 3D models have become more user-friendly and accessible, leading to an influx of 3D design. Some of these tools include Blender, Nomad Sculpt, Spline, Adobe Dimension, and SketchUp. Three-dimensional shapes and objects provide visual interest and create a more immersive experience for users (plus they’re a breath of fresh air from the flat illustration style that has dominated for years).

Almost any industry can incorporate 3D elements into their website. One way of doing this …

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