We’ve covered general graphic design trends and digital marketing trends for 2024. Now, we’re breaking down some of this year’s top B2B website design trends. Here are 7 trends to inspire you—whether you’re completely redesigning your site, starting from scratch, or looking to refresh some parts of your site.
2024 B2B website design trends
- 3D Design
- Micro-interactions
- Motion/Animation
- Dark Mode
- Scrolling Effects
- Glassmorphism
- Bento Layout
1. 3D imagery
Over the past several years the tools for creating 3D models have become more user-friendly and accessible, leading to an influx of 3D design. Some of these tools include Blender, Nomad Sculpt, Spline, Adobe Dimension, and SketchUp. Three-dimensional shapes and objects provide visual interest and create a more immersive experience for users (plus they’re a breath of fresh air from the flat illustration style that has dominated for years).
Almost any industry can incorporate 3D elements into their website. One way of doing this …