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Behavioral segmentation 101: A guide for email marketers [Video]

Categories
Landing Pages and Conversion to Sale

By June 6, 2024

Looking to boost your email open, click, and conversion rates? How about giving your ROI a killer boost? 

Behavioral segmentation lets you personalize email content according to consumers’ interests and behavior. 

It’s the most effective type of content personalization and has a dramatic effect on your bottom line — sales.

👉 76% of consumers are more likely to purchase from brands that personalize their communications. 

In this guide, we demystify the term “behavioral segmentation” and show you how it works.

Find out exactly what the term means and how you can (easily) use it to personalize your email messages.

Discover everything you need to know about behavior-based marketing, including:

  • What is behavioral segmentation?
  • Why behavioral segmentation matters to marketers
  • Types of marketing segmentation
  • Types of behavioral segmentation in email marketing
  • How behavioral segmentation is used in email marketing
  • How to get started with behavioral segmentation for email marketing
  • Behavioral segmentation …

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