Behavioral segmentation 101: A guide for email marketers [Video]

Looking to boost your email open, click, and conversion rates? How about giving your ROI a killer boost?

Behavioral segmentation lets you personalize email content according to consumers’ interests and behavior.

It’s the most effective type of content personalization and has a dramatic effect on your bottom line — sales.

👉 76% of consumers are more likely to purchase from brands that personalize their communications.

In this guide, we demystify the term “behavioral segmentation” and show you how it works.

Find out exactly what the term means and how you can (easily) use it to personalize your email messages.

Discover everything you need to know about behavior-based marketing, including: