Budweiser’s Super Bowl Spot Is a Patriotic Tearjerker [Video]

The tear-jerking, patriotic spot directed by Oscar-winning filmmaker Kathryn Bigelow and produced by agency David Miami, challenges stereotypes about Americans to remind viewers that the nation’s spirit lives in the extraordinary actions of ordinary people.

Though some are not wild about brands that choose to reveal their Super Bowl spots—or even tease them—prior to the Big Game (as voiced by participants in this week’s installment of #AdweekChat on Twitter), Budweiser vice president of marketing Monica Rustgi explained that the brand wants to start a conversation about the American spirit before the San Francisco 49ers and Kansas City Chiefs duke it out on the field at the Hard Rock Stadium in Miami Gardens, Fla.

“2020 is a year where we have the Olympics ahead of us, and the elections ahead of us, and so we wanted to …