Burger King’s Mascot Hand-Delivers Food Through Uber Eats [Video]

The King made “several hundred” such Uber Eats runs to L.A.-area homes with Amazon Ring doorbell cameras as part of a MullenLowe-led campaign to promote a new partnership between the fast-food chain and the ride-share-run food delivery service.

Burger King then turned the resultant doorstep footage into a 30-second launch spot as well as video ads to be dropped on the brand’s Twitter page.

The team behind the campaign had no way of knowing ahead of time which houses used a smart doorbell, but they pre-scouted different areas to find neighborhoods where they were more common, according to a spokesperson. Videos recorded by Amazon-owned Ring devices, which can be easily posted to Ring’s accompanying social media app, have become their own online video genreas more people turn to internet-connected home …