Marketing Analytics and Reporting

7 Things I Have Learned Using GA4 [Video]

Discovering GA4 and its new features can feel like a never-ending task. The tool is constantly evolving, and navigating it can easily become a confusing and frustrating experience. Recently, Sofiia attended MeasureCamp in Berlin where she gave a presentation about her learnings after exploring the tool. The presentation inspired this video in which she shares her top findings so that you can have an idea of what you might encounter when you start using this tool. So relax and follow along while she shares some really cool insights based on her experience with the tool. OUTLINE 00:00 – Introduction 00:22 – UA to GA4 Migration 01:38 – GA4 Data Retention 02:28 – GA4 Goals Migration Tool 03:52 – User ID Custom Dimension 04:49 – Missing Event Parameters 05:39 – GA4 Custom Report Interface 06:12 – GA4 Tools and Extensions 07:25 – More GA4 Information 🔗 Links: GA4 Dimensions and Metrics Cheatsheet: 🎓 Measure Masters Membership: ❓ Take Our GA4 Quiz: FREE Tag Manager Course: FREE Analytics Course: 🔀 GTM Copy Paste – Our Chrome extension 🚀 Hire us: 📚 Recommended Measure Books: 📷 Gear we used to produce this video: 📡 Our Live Streaming Software: 👍 FOLLOW US Facebook: Twitter: LinkedIn: