#CMWorld 2023 – Using Data-Inspired Content Pillars | Brian Piper [Video]

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In today’s fast-paced digital landscape, content marketers often fall into the trap of producing copious amounts of content, hoping to strike gold with a few high-performing pieces.

In this clip from Content Marketing World 2023, speaker Brian Piper, Director of Content Strategy and Assessment, University of Rochester, shares a data-inspired methodology that focuses on utilizing data to identify the right key performance indicators (KPIs) that truly demonstrate the effectiveness of content marketing efforts against strategic initiatives

Content Marketing World is the largest content marketing event on the planet. It’s one of the top marketing conferences you can attend. Fuel your content marketing for the rest of the year with the inspiring keynotes, practical sessions and insight on the latest trends in the industry.

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