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Costa Coffee launches social campaign featuring comedian John Robins, inviting public to rename new Hot Milkshake range [Video]

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Social Media Marketing

Costa Coffee is shaking up the winter season with an invitation to its dedicated fans and the public at large to rename its new ‘Hot Milkshake’ range for 72 hours. In a move that underlines Costa’s commitment to innovation and customer collaboration, the Nation’s Favourite Coffee Shop* has announced a new social media campaign, ‘Hot Milkshake – Name Pending’, across TikTok, Instagram, and Facebook Reels.

The brand is setting the stage for a taste revolution with the ‘Hot Milkshake’. The beverage, a first-of-its-kind category innovation, combines the comforting warmth of Costa fans’ favourite winter drinks with the delicious texture of a creamy milkshake. Available in White Chocolate & Strawberry, Chocolate Hazel, and Salted Caramel Coffee, the ‘Hot Milkshake’ is topped with whipped cream and sprinkles for an indulgent treat.

But here’s the twist – ‘Hot Milkshake’ is just a placeholder name. Costa Coffee acknowledges that this delicious innovation deserves a moniker as unique …

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