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How Desire Paths can Transform your Branding and Public Relations
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CPB Introduces Its Answer to Internships With ‘Crash Course’ [Video]

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Website Design

With internship season upon us, CPB is testing out a new way to get fresh talent through its doors.

Enter “CPB Crash Course,” a six-week program that encourages anyone with a penchant for creativity, “even people who may lack a traditional agency education,” to apply. Those who are interested are asked to provide a YouTube video that explains why they should be chosen, as well as a 500-character statement. Candidates also have the option to submit their social media handles and a link to their portfolio website.

This year’s program will run from July 15 through Aug. 23. Six people will ultimately be chosen, but only one will receive a six-month contract at CPB or complimentary attendance to Denver Ad School at the end of the course. The team will spend their six weeks working on Good Spread, an organic peanut butter brand that provides ready-to-use therapeutic food to a malnourished child for every jar sold. Shared …

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