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Crisis Communications Across Public and Private Sectors [Video]

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Digital Marketing

The communications sector is a lifeline during times of crisis, connecting affected communities with emergency services, coordinating response efforts, and facilitating recovery.  

At the U.S. Chamber of Commerce Foundation’s 13th Annual Building Resilience Conference, Frank Shultz, CEO of Infinite Blue, moderated a panel on the unique challenges and opportunitiesin maintaining robust communication infrastructure before, during, and after disasters. 

Ensuring Robust, Diverse Communication Infrastructure Is Vital 

When faced with natural disasters, man-made incidents, major events with large influxes of people, or other crises, collaboration and communication between cross-sector stakeholders is critical.  

“Part of the commitment [to public safety] means having dedicated emergency response teams coordinating response efforts and working directly with these stakeholders to identify priorities for restoration in the community,” said Nicole Hudnet, industry segment advisor of the emergency response team at T-Mobile.  

“When we need to go into a very remote community to solve problems, we leveraged…a core of skilled volunteers, whether it’s from a supply chain perspective or communications,” added Joe Ruiz, vice president of strategic …

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