Dan Bejmuk offers advice on smart influencer campaigns [Video]

If you’re not taking social media influencers seriously, you should reconsider that position — particularly as it relates to your restaurant marketing efforts.

Influencers and other creators have proved to be adept at building large followings and knowing what kind of content their audience responds to. That makes them the perfect vehicle for sharing about your restaurant concept — if you know the right way to work with them.

NRN editor in chief Sam Oches spoke with Dan Bejmuk, cofounder and CEO of marketing firm Dreambox, to find out more about why restaurants should consider influencer marketing, plus some do’s and don’ts in building a campaign.

This interview was edited for clarity. Stream the podcast above for more.

What is the right way to leverage an influencer to support a restaurant brand today, in your opinion?

It is genuinely one of the most cringe-worthy dynamics that we see, and we …