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Data validation, not set and other rows, and unexpected trends in Google Analytics reports [Video]

Categories
Marketing Analytics and Reporting

Data validation, not set and other rows, and unexpected trends in Google Analytics reports

This video goes over some common issues you might encounter while looking at Google Analytics reports, and suggestions for how to troubleshoot or mitigate them. Topics include:
How do I validate my data? How do I make sure my data is working in Google Analytics?
What do “not set” and “other” mean in my reports?
How do I handle a data oscillations or unexpected data?

This video is the fifth in a series of videos all about reporting in Google Analytics. It’s the final one in the series kickoff this week, but stay tuned for more by subscribing and bookmarking this playlist:
https://www.youtube.com/playlist?list=PLI5YfMzCfRtYaxrIMoxx1OOufSS495xCR

And ask your questions in the comments for a chance to get answers in an upcoming video.

Follow along and view real data
in the Analytics demo account:
https://goo.gle/ga-demo

For more Google Analytics support and community,
Join the discord server (free!):
https://goo.gle/ga-discord

RESOURCES:

Confirm that you’re collecting data:
https://support.google.com/analytics/answer/9333790

What the value (not set) means in your reports:
https://support.google.com/analytics/answer/13504892

About the (other) row:
https://support.google.com/analytics/answer/13331684

About anomaly detection:
https://support.google.com/analytics/answer/9517187

Watch another troubleshooting tutorial:
https://www.youtube.com/watch?v=CoTjKbzNBiw&list=PLI5YfMzCfRtZ4bHJJDl_IJejxMwZFiBwz&index=10

Learn more in our free Analytics Academy courses on Skillshop:
https://goo.gle/ga-courses

Or preview just the course videos here:
https://goo.gle/AnalyticsAcademy-YT

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