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Deep Learning A Game-Changer for Predicting Consumer Behavior, Cognitivs Fain Says Beet.TV [Video]

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Marketing Analytics and Reporting

MIAMI — How do you understand consumer behavior in the multi-channel world of abundance, choice and fragmentation?

Jeremy Fain is bringing “deep learning” to the party.

In this video interview with Beet.TV at POSSIBLE 2024, the CEO and Co-Founder of Cognitiv explains why the technology could help the ad business.

“Deep learning, this technology that powers self-driving cars and Siri and Alexa… would be a better way to predict consumer behavior,” Fain says.

Cognitiv offerings include predictive analytics, custom AI models, and media buying optimizations designed to enhance ad performance..

Nearly a decade ago, Fain and his team recognized the untapped potential of deep learning in the infancy of its development. They foresaw its capability to handle the massive influx of data generated through programmatic advertising and real-time bidding, providing a robust foundation for their predictive algorithms.

The core of Cognitiv’s strategy revolves around the ingestion of first-party data. “Every client that we have, every advertiser that we have, …

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