Digital Marketing Industry News (Updated Each Friday!) [Video]

News 3/25/2024 to 3/29/2024

This week: A Google study reveals SGE might be harming organic search traffic, new stats on sites affected by spam updates, and Google’s got some tips on posting content.

Here’s what happened this week in digital marketing.

1. Google’s Testing New Generative AI Product Search Elements

The way you shop for clothes online is about to change… for the better.

Google’s trying new shopping elements to help users speed up their discovery process. 

New features include:

• Related Style Recommendations: Upvote or downvote similar styles
• Virtual Try-On: See clothing on models ranging in sizes XXS-4XL

Google’s been testing out these features and soon they’ll be available to more users through its experimental shopping experience. 

2. Another Google Analytics Bug!

Earlier this week, Google confirmed a bug within Google Analytics.

The bug left users wondering about their real-time traffic. 

Some users reported seeing zero traffic, while others reported everything was fun.

Lucky for you, the bug’s been fixed and all real-time traffic is accurate again.