Email Marketing 101: The Impact of a Good CRM Strategy [Video]

Customer Relationship Management (CRM) is a software tool that centrally stores all customer data, including contact information, purchase history, preferences, and interactions. The best CRM strategy employs automated emails, nurture campaigns, promotions, and resources to establish meaningful connections with buyers.

Most CRM systems offer email marketing automation features that allow businesses to create and schedule emails to be sent based on triggers such as sign-ups, purchases, or specific dates. Integrating a CRM system with email marketing ultimately increases consumer engagement, retention, loyalty, and sales.

Importance of Building a Strong Email Audience and Segmentation

Segmentation in email marketing is the practice of dividing an email list into smaller, more targeted groups based on specific criteria such as demographics, interests, and behavior. Marketers can use this information to personalize their email campaigns to suit the needs and “likes” of each segment.

Building a strong email audience and segmentation strategy is great for engagement and conversions as it only delivers messages that …