For Its 70th Anniversary, DDB Is Going Back to Its Roots With Its New Visual Identity [Video]

In an effort to get back to its roots, the Omnicom network unveiled its new visual identity this morning after releasing it internally at its global conference in Miami on Wednesday, with some executives—including DDB Worldwide CEO Wendy Clark—subsequently teasing it out across social media on Thursday.

The new logo is essentially a revamped version of its very first one—two Ds, one yellow and one black, stacked on top of one another with the agency’s full name, Doyle Dane Bernbach (after founders Ned Doyle, Mac Dane and Bill Bernbach), etched into the bottom D.

“Great brands have a foot in their past and a foot in the future,” Clark said. “This visual identity perfectly captures our heritage and legacy, the contemporary thinking and work we’re known for now, and positions us for the future we intend to claim.”

The rebrand comes as the agency celebrates its 70th anniversary. In 1949, …