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How to Market to Expensive Keywords
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From the boardwalk to the altar: Affordable T-shirt, shorts, bikinis and boot sellers are now dressing brides [Video]

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Wedding dress shopping may never go back to what it used to be.Instead of collecting your entire bridal entourage to spend a few hours at a boutique trying on several dresses for the perfect find at a lofty price of a $1,000 or more, some retailers are offering to make the wedding dress hunt as easy breezy as buying a T-shirt off the rack.Related video above: Wedding traditions that are overrated, according to wedding plannersTaking their cue from Millennials and Gen Zers who are turning stuffy traditions on their head and marking life’s milestones moments — such as weddings — in their own pared-down way, a string of affordable fashion brands have jumped into the wedding industry to appease thrifty shoppers with inexpensive bridal wear.Abercrombie, Forever 21, Boot Barn, Shein and Lulus, better known for their tank tops, shorts, ripped jeans, bikinis, cowboy boots and sparkly dresses tailor-made for Beyoncé …

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