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From the Salesforce Health Cloud news to a Big Pharma video game: 5 must-read stories from MedCity News this week

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Marketing Platforms and CRM

Friday on MedHeads, Neil Versel, Stephanie Baum and I took a look back at MedCity CONVERGE and shared about some healthcare innovation insights that came out of the conference in Philadelphia.

Watch the broadcast above, but also review five important topics we looked at this week.

1. Will Salesforce Health Cloud crush the electronic medical record?

Salesforce is taking its biggest stab yet at conquering healthcare.

The $5 billion cloud computing behemoth on Wednesday unveiled Salesforce Health Cloud. Salesforce, best known for its customer relationship management platform, considers Health Cloud a patient relationship management product.

2. Parents of very premature infants should get counseling, says American Academy of Pediatrics

For the tiniest infants — those born before 25 weeks in the womb — survival is never guaranteed, and those who make it may be left with severe disabilities.

These micro-preemies are born in what’s known as the “grey zone.” Whether or not to resuscitate them depends on the decisions made by …

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