Future of e-commerce: Elevated CX and partnerships key [Video]

In 2024, meeting customers where they are is table stakes for e-commerce companies. As the industry evolves forward, the new competitive areas for global players revolve around distinguished, enjoyable and pain-free user experiences.

“It isn’t just a business imperative to meet customers where they are — this is a necessity,”  said Rebecca Knight (pictured, right), theCUBE Research principal analyst. “Customers demand this, they expect this. And if they don’t get what they want at the moment they want it, they abandon the cart. Businesses understand all the money that’s at stake here. And it’s not just the cart too, it’s customer loyalty.”

Knight spoke with fellow analyst Shelly Kramer (left) about key insights learned at the commercetools Elevate event, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed the profound transformations shaping consumer experiences and business strategies in global e-commerce. (* Disclosure below.)

The future of e-commerce in the age of personalization

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