GDPR and Digital Marketing: Navigating Compliance and Strategy [Video]

The relationship between GDPR and digital marketing has been profoundly reshaped within the EU and beyond. Enacted in May 2018, this legislation imposes stringent rules on how companies collect, store, and process personal data. As a digital entity operating in today’s interconnected world, we must adapt to these regulations or risk severe penalties. GDPR not only affects how we handle customer information but also has implications for our marketing tactics and strategies.

Compliance with GDPR requires meticulous attention to consent management and a clear understanding of the rights of data subjects. From the way we gather data to the methods by which we engage with our audiences, every facet of digital marketing is influenced. We have to ensure transparency and secure data processing while maintaining the efficiency and personalisation that digital marketing affords. Our role as marketers is to navigate these waters, balancing compliance with creativity to drive successful campaigns.

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