Google Ads 101: A Guide to Ad Types [Video]

Google Ads 101: A Guide to Ad Types

Sadie1232024-04-30T19:51:13+00:00

Google advertising can seem daunting with its myriad options and settings. However, understanding the basics can transform your digital marketing strategy.

In this blog post, we’ll break down the different types of Google Ads campaigns, and the ads within them, and discuss what makes each type beneficial for specific business scenarios, making it easier for you to understand and utilize the Google Ads platform more effectively across your various business initiatives.

Google Ad Types: Different Campaigns

1. Search Campaigns

Most people are familiar with Search campaigns, the backbone of Google Advertising. These include:

• Responsive Search Ads: These ads allow you to provide multiple headlines and descriptions. Google automatically tests different combinations and learns which performs best.
• Call-Only Ads: Perfect for businesses that value calls, these ads make it possible for potential customers to call you directly from the ad.
• Dynamic Search Ads: These use your website …