Google Ads vs. Meta Ads (Which One to Choose?) [Video]

Google Ads vs. Meta Ads (Which One to Choose?)

Sadie1232024-04-19T19:39:50+00:00

Should businesses invest in Google Ads, Meta Ads, or both? At StubGroup, we frequently encounter this question and it is especially prevalent among advertisers reaching out to us for campaign management. To help clarify this, we’ll delve into how businesses can strategically approach this decision, drawing on our deep experience as a premier Google Partner and digital advertising agency.

Understanding Google Ads and Meta Ads

Firstly, it’s crucial to understand the key distinctions between Google Ads and Meta Ads (which encompasses Facebook and Instagram). Google Ads are typically more effective if your potential customers are actively searching for products or services like yours. This platform captures the intent-driven audience that is closer to making a purchasing decision. For example, someone typing “buy winter boots” on Google is likely ready to purchase, making them prime targets for Google Ads.

Case Study: Navigating Audience Intent

Consider a client from the …