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Google AI Overviews: Everything You Need to Know (and Think About) [Video]

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Digital Marketing

On May 14th, during its annual Google I/O conference— and just one day after OpenAI unveiled ChatGPT-4o to the world on May 13, 2024—Google introduced AI Overviews, an enhancement of what was previously known as the Search Generative Experience (SGE).

This breakthrough represents not just a step, but a leap forward in how search engines operate, aiming to fundamentally transform the user experience across the globe.

AI Overviews mark an evolution from the traditional list of links to a more intuitive and integrated approach, where AI-generated summaries offer a quick grasp of topics right at the top of search results. Some experts even called May 14th as ‘day zero’ of Google search. 

This change is designed to streamline information retrieval, allowing users to quickly understand complex topics without navigating away from their initial search query. 

By refining the capabilities first introduced with SGE, Google continues to push the boundaries of what AI can achieve in search—making it faster, more accurate, …

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