Google wants us to use AI to buy and try on clothes [Video]

Google is giving online shopping a big upgrade with the help of AI. At Google I/O 2025, the company showed off new features designed to make it easier to find what you’re looking for, decide what to buy, and even see how clothes might look on you before you place an order.

The new experience, which is part of AI Mode, combines Google’s Gemini AI with the Shopping Graph, which now includes over 50 billion product listings. You can ask broad questions like, “What’s a good travel bag for Portland in May?” and AI Mode will take into account things like weather and travel needs. Then, it shows you products that match — all in a visual panel that updates as you keep refining your search.