Grocery habits driven more by discounts and deals: report [Video]

Halifax –

Almost two-thirds of Canadians say they have switched their primary grocery store in the past year to score better deals.

A new survey by Dalhousie University’s Agri-Food Analytics Lab and marketing insights firm Caddle found that almost 30 per cent of respondents exclusively choose their grocery stores based on in-store discounts and promotions.

While in-store, the report found that almost 60 per cent of Canadians consistently seek discounted food products, with preferences for discounts on expiring or clearance items.

According to the survey, which was conducted through Caddle’s platform, flyers remain the most common way for shoppers to discover discounts, followed by mobile apps and in-store signs.

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The report says that fresh produce is the most-purchased discounted item, followed closely by meat products, packaged and canned goods, baked goods and dairy products.

The report …