How to Supercharge your Digital Marketing with Desire Paths
How to Supercharge your Digital Marketing with Desire Paths
12 Steps to Create Videos

Healthy cookies: Why its still so hard to get healthcare professionals to opt in [Video]

Categories
Digital Marketing for Professionals

Amid all the talk of cookie deprecation, we can’t forget that many digital marketing strategies still rely on getting users to opt-in to data sharing, says Space & Time’s Tom Gillan. In healthcare, that’s not easy.

You can lead a horse to water, but you cannot make it accept cookies.

In healthcare professional (HCP) marketing, as elsewhere, achieving high cookie acceptance rates is a common goal. But it’s not easy, amid concerns over privacy, regulatory compliance, and limited time and attention spans.

These challenges underscore the importance of navigating the delicate balance between data acquisition and privacy concerns. The good news is that there are viable strategies to enhance cookie acceptance rates while addressing the unique needs of HCPs. They all start by understanding those three factors that make cookie acceptance rates so low for HCPs …

5 Ways to Make Push Marketing Work for You
5 Ways to Make Push Marketing Work for You
5 Steps to Creating Successful Ads