Healthy cookies: Why its still so hard to get healthcare professionals to opt in [Video]

In healthcare professional (HCP) marketing, as elsewhere, achieving high cookie acceptance rates is a common goal. But it’s not easy, amid concerns over privacy, regulatory compliance, and limited time and attention spans.

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These challenges underscore the importance of navigating the delicate balance between data acquisition and privacy concerns. The good news is that there are viable strategies to enhance cookie acceptance rates while addressing the unique needs of HCPs. They all start by understanding those three factors that make cookie acceptance rates so low for HCPs …