How Grocery Owner AD Will Grow Retail Media Through Omni-Channel Beet.TV [Video]

As more retailers enter the space and as forecasts for its size grow, one retail operator has its own big target for making money from retail media.

Stop & Shop owner Ahold Delhaize is a global grocery supermarket chain, with a goal of making a billion euros from non-grocery revenue like advertising and data by 2025.

In this video interview with Beet.TV, Bobby Watts, SVP, Executive Lead, AD Retail Media, Peapod Digital Labs – Ahold Delaize’s retail media arm – explains the strategy.

“It’s been a journey,” Watts admits when discussing the development of their retail media practice.

The quest for the right talent to navigate an omni-channel retail landscape has been paramount. “It’s important to have folks that understand a multi-channel environment,” Watts says, highlighting the need for a diverse skill set that transcends traditional domain expertise.

Watts sees the current tech fragmentation as more of an opportunity than a challenge. “The evolution of retail …