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How Grocery Owner AD Will Grow Retail Media Through Omni-Channel Beet.TV [Video]

Digital Marketing for Professionals

As more retailers enter the space and as forecasts for its size grow, one retail operator has its own big target for making money from retail media.

Stop & Shop owner Ahold Delhaize is a global grocery supermarket chain, with a goal of making a billion euros from non-grocery revenue like advertising and data by 2025.

In this video interview with Beet.TV, Bobby Watts, SVP, Executive Lead, AD Retail Media, Peapod Digital Labs – Ahold Delaize’s retail media arm – explains the strategy.

“It’s been a journey,” Watts admits when discussing the development of their retail media practice.

The quest for the right talent to navigate an omni-channel retail landscape has been paramount. “It’s important to have folks that understand a multi-channel environment,” Watts says, highlighting the need for a diverse skill set that transcends traditional domain expertise.

Watts sees the current tech fragmentation as more of an opportunity than a challenge. “The evolution of retail …

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