How much do Facebook Cover Images Matter for Facebook Pages? [Video]

With the transition of Facebook Pages from destinations to becoming publishers in the News Feed, how much does the Facebook Cover Image still matter? 

Timeline Killed The Traffic

When Facebook first rolled out Timeline to Facebook Pages, the goal was to provide a way to scan through a history of key posts and milestones. The Cover Image was a huge change from the limited vertical Profile Picture space and was positioned as a way to set off the whole Timeline experience. Having a Cover Image that brought a brand to life was critical and many companies made creative images that were featured in articles across the web as showcases.

Timeline sadly also signaled the beginning of the end for users visiting Pages. More and more, users simply engaged with brand posts in their feed, and brands saw the number of user posts on their Pages beginning to dwindle. Eventually, the majority of consumption and engagement happened in the News Feed.

…