How to Amplify Your In-Person Events with Lead Nurturing and Marketing Automation [Video]

In marketing, in-person events like workshops, seminars, product launches, and tradeshows, present a fantastic opportunity to find potential clients while interacting in an environment that, for once, doesn’t involve a computer.

However, they are also an important way to nurture a variety of existing leads. The key to maximizing ROI with what, all things considered can be a pricey investment, is a thoughtful strategy. And in the digital era, it’s inevitably tied to marketing automation.

Nicole Pereira, CMO of Campaign Creators and Co-Founder of SD Inbound, believes that every business planning an in-person event needs to develop a game plan that covers three distinct phases: pre, during, and post-event. She also says that it’s important to distinguish between two types of events: ones which your company attends, and ones which it hosts independently. For …