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How to Build a Content Marketing Practice in a Year: Lessons from Monster [Video]

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Marketing Platforms and CRM

In June 2015, Margaret Magnarelli took the helm as managing editor of Monster, one of the most-visited career websites in the world. She was tasked with reestablishing the brand’s voice and reconnecting with its core audience of job seekers. To make that happen, she shifted resources and budget from outsourced agency relationships to in-house talent, and grew her staff from three to seven.

The results? So far, efforts have paid off in many ways:

  • A 29% increase in page views per month over last year
  • A nomination by Digiday as a finalist for Best In-House Content Brand Studio 2016
  • A win in the best content marketing program from the Content Marketing Awards
  • Strong support within her organization

Margaret is also one of CMI’s finalists for Content Marketer of the Year.

Margaret shares the top lessons she learned in her first year with Monster. These great ideas can work for anyone new to an organization or trying to build a new …

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