Is your agency too reliant on one client or industry? Wondering how to evaluate new market opportunities to determine if they’re a good fit? Discover how to diversify your pipeline for agency stability and growth.
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👁️🗨️ About Suzanne Block
– Website https://shapeandscale.co/
– LinkedIn https://www.linkedin.com/in/suzanne-block/
– LinkedIn https://www.linkedin.com/company/shape-scale/about/
⏰ Timestamps
00:00 Intro
01:30 About Suzanne Block
06:12 Why a Diversified Pipeline Is Essential for Agency Stability and Growth
09:28 How to Build a Diversified Pipeline
15:31 How to Assess New Market Opportunities for Your Agency’s Pipeline
20:11 How to Balance a Diversified Mix of Clients for Your Agency’s Pipeline
24:49 How to Balance Client Retention and Acquisition to Maintain a Diversified Agency Pipeline
32:06 Technology’s Role in Managing and Maintaining a Diversified Pipeline
35:59 How to Adapt Your Pipeline Strategy in an Evolving Marketing Industry
37:40 How to Analyze Your Agency’s Pipeline
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