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How to Diversify Your Marketing Agency Pipeline [Video]

Categories
Social Media Marketing

How to Diversify Your Marketing Agency Pipeline

Is your agency too reliant on one client or industry? Wondering how to evaluate new market opportunities to determine if they’re a good fit? Discover how to diversify your pipeline for agency stability and growth.

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👁️‍🗨️ About Suzanne Block
– Website https://shapeandscale.co/
– LinkedIn https://www.linkedin.com/in/suzanne-block/
– LinkedIn https://www.linkedin.com/company/shape-scale/about/

⏰ Timestamps
00:00 Intro
01:30 About Suzanne Block
06:12 Why a Diversified Pipeline Is Essential for Agency Stability and Growth
09:28 How to Build a Diversified Pipeline
15:31 How to Assess New Market Opportunities for Your Agency’s Pipeline
20:11 How to Balance a Diversified Mix of Clients for Your Agency’s Pipeline
24:49 How to Balance Client Retention and Acquisition to Maintain a Diversified Agency Pipeline
32:06 Technology’s Role in Managing and Maintaining a Diversified Pipeline
35:59 How to Adapt Your Pipeline Strategy in an Evolving Marketing Industry
37:40 How to Analyze Your Agency’s Pipeline

#SocialMediaExaminer #MarketingAgencyShow #AgencyPipeline

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