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How to Leverage the Power of Linkedin Groups for Business [Video]

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Digital Marketing

Linkedin groups are like a hub of people with the same interests that enable people to make contacts, share information, find or give answers and ultimately get established as experts in their industry. In order to leverage the power of Linkedin groups, you have to have a Linkedin account.

When it comes to Linkedin groups you have two options. You can either create your own group or you can join existing groups.

The benefits of Linkedin groups

There are many benefits to joining a Linkedin group when you have a Linkedin account.

First, it can enable you to strengthen your relationship with key people in your industry so they get to know, like and trust you further while remaining on their radar. Being part of Linkedin groups can also help you generate traffic to your online touch points since you can promote your products and services to members of the group or get referred to …

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