How to Process Refunds with the GA4 Measurement Protocol [Video]

In this video, I’ll show you how to easily send refund information into Google Analytics 4 using the Measurement Protocol.

I’ll also show you our new form which streamlines the process of inputting refund data and submitting it to Google Analytics 4.

🔗 Links:

GA4 Refunder: https://measureschool.com/refunder
GA4 Event Builder: https://ga-dev-tools.google/ga4/event-builder/
GA4 Measurement Protocol: https://developers.google.com/analytics/devguides/collection/protocol/ga4

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OUTLINE

00:00 – Intro
01:32 – Measurement Protocol Overview
02:23 – Event Builder Tool Overview
03:37 – Using the GA Refunder Tool for Processing Refunds
10:01 – Testing the GA4 Refunder Tool
10:42 – Outro