How to Win in the Era of AI-Powered Search [Video]

We’ve all been there: lost in a web search rabbit hole, overwhelmed by irrelevant results. But this frustrating experience is soon to be behind us.

Last week (May 14), Google began the mainstream rollout of its Search Generative Experience (SGE), triggering a significant shift in how hundreds of millions of U.S. users discover and engage with information online.

Think of the internet as a vast library. Traditional SEO is the library’s bibliographic index (what some of us may remember as the card catalog 😉), a helpful tool that points you in the right direction but leaves you to navigate the shelves yourself.

SGE, on the other hand, is more like having a knowledgeable librarian by your side. It understands the ‘why’ behind your search, recommends and locates the perfect resources, summarizes key points, and even anticipates your next question.

SGE doesn’t just streamline searching; it personalizes the experience to each user’s unique needs—a win for users and a game-changer for …