HP Calls Out the Many Ways Technology Has Stripped Our Lives of Authenticity [Video]

For instance, parents often use the caption to show off a photo of their child smiling and looking directly the camera … followed by another shot of said child in full meltdown mode. It’s quickly become a way for people to not-so-subtly acknowledge that much of what we post doesn’t tell the whole story.

The sentiment behind the caption is one that HP has tapped into for its latest campaign, “Get Real.” The spot repeatedly asks viewers if the many things we’ve become accustomed to—like responding “lol” to a text without actually laughing at all, or “celebrating” your dog’s birthday by posting a long-winded tribute on social media instead of simply spending time with it—are doing us any favors.

Created by Goodby Silverstein & Partners, the spot concludes by asking …