Infinitis New Social Campaign Acknowledges the New Normal of Commuting [Video]

Luxury automaker Infiniti teamed up with global digital experience design agency Critical Mass on a social campaign looking at how the coronavirus pandemic and resulting social distancing guidelines have taken vehicles out of the commuting equation over the past few weeks as people work from home.

The Work From Home Commutes campaign kicks off with a series of first-person point-of-view social videos depicting people “commuting” from their bedrooms to their home offices, or elsewhere within their homes.

Infiniti will also welcome user-generated-content submissions to extend the campaign.

Nick Sparacino, the automaker’s senior manager of interactive marketing and social media, said, “As we’ve seen, our day-to-day lives have changed, and we wanted to be able to acknowledge that change with our customers and bring a little positivity and levity to our current situations. Human-centricity is our focus now more than ever.”

Critical Mass associate creative director Stefan Smithadded, “Infiniti’s vehicles have always gone above and beyond to make every drive—your commute …

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