Inside AB InBevs surreal retargeting ads that are nothing like retargeting ads [Video]

AB InBev’s new work is an exploration of how AI can be used to generate hyper-personalized advertising at scale. In this case, each video tells a story of a shopper’s alternative life – if only they’d bought the products left in their cart. It’s a retargeting ad reimagined. And it started with a run-of-the-mill e-commerce brief.

The experience, ‘Abandoned Nights,’ was created by R/GA for TaDa, AB InBev’s e-commerce platform for the Latin American and South African markets. For now, it’ll launch in Mexico before being rolled out elsewhere.

Shoppers on TaDa can buy everything from Corona and Budweiser to ice, charcoal and pizza. But if they abandon their carts of booze and snacks, 24 hours later they will be sent a video that reconstructs an alternate reality of what might have happened had they gone through with the purchase.

Generative AI tools have been trained to create the script, …

Tags Digital Marketing, Ecommerce, Ecommerce Store, Online Shopping