Insights from Dr. Michael Solomon [Video]

A Content Disrupted podcast with esteemed marketing professor and consumer behavior expert, Dr. Michael Solomon.

Marketing to Today’s Chameleon Consumer: Insights from Dr. Michael Solomon from Skyword on Vimeo.

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Forget your traditional marketing demographics! Today’s consumers are chameleons, blending identities and buying based on the situation. How can your brand keep up? In this episode of Content Disrupted, Dr. Michael Solomon, consumer behavior expert and professor of marketing at Saint Joseph’s University, delves into the complexities of modern consumer identities and their impact on marketing strategies, sharing insights and practical advice to help brands market more effectively in a fragmented consumer landscape.

Dr. Solomon has dedicated his career to studying and tracking major trends and disruptions in consumer psychology. He is a renowned author, speaker, and consultant sought after by major brands and institutions worldwide. …