Japan’s SEVEN ESTHE boosts Sponsored Brands video

For Amazon’s video ads where exposure time is short, even videos that combine static images with motion (a style we didn’t do) can stand out among the crowds. Rather, they feel simpler and more visually appealing.

— Hirokazu Enomoto, E-commerce department, SEVEN BEAUTY Co., Ltd.

“The only drawback is the speed of making revisions,” Enomoto reflects. However, based on the campaign results, he hopes to continue using external production even if it incurs a small cost.

Setting up the Sponsored Brands video advertising campaign

With their deep ad expertise, the company set up the campaign as follows, using the effective keywords they had been leveraging for Sponsored Products ads:

As success metrics, they monitored new-to-brand customer rate, CPC, Advertising Cost of Sale (ACOS), conversion rate, and impressionspost-launch. They regularly reviewed the performance and made minor adjustments, …