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Key Events and Conversions in Google Analytics: What’s new [Video]

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Marketing Analytics and Reporting

Key Events and Conversions in Google Analytics: What’s new

*FAQs and other languages below.*
*Gradual feature rollout: This feature is not yet available for all Google Analytics properties.*

What’s new with conversions and key events in Google Analytics? Watch to learn about the name change from Analytics conversions to key events, and also meet the new conversions that are shared between Google Analytics and Google Ads.

** DETAILS and FAQ about this update:
** https://goo.gle/ga-ke-c

Video transcript in other languages:
https://support.google.com/analytics/answer/14748670

—-

Previously in Google Analytics, you could choose events that were important to your business and mark them as conversions. The word “conversions” is also used by Google Ads to describe conversion data that is processed and measured differently than Analytics conversions. To clear up the confusion and create more consistency for your reports, we’re unifying measurement across products: The word conversion will now refer to the same thing everywhere it appears in reports across Google Analytics and in Google Ads.

Going forward, your important Analytics events will be called key events in Google Analytics, and can be used to create conversions that are shared with Google Ads for bidding.

READ MORE ABOUT…

Key events:
https://support.google.com/analytics/answer/9267568

Conversions:
https://support.google.com/analytics/answer/14710559

Create conversions:
https://support.google.com/analytics/answer/10632359

The new Conversion performance report:
https://support.google.com/analytics/answer/14715749

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