Learn How to Use Google Analytics 4 ONA Resources Center [Video]

Switched over to GA4 but still figuring out how to use it to its fullest potential? News Revenue Hub hosted a live walk-through and Q&A session. They covered the new features, differences in metrics compared to Universal Analytics, and demonstrated common questions such as how to find traffic for a story and top referrers.

This webinar is designed for beginners and focuses on building a basic understanding of how Google Analytics works, as well as different ways to use analytics to inform editorial decisions.

Additional resources:

• Session Slides
• From Google: Analytics documentation base
• How Google Discover is categorized
• How to build an Audience Segment
• How to set up conversion in GA4 / How to create an event for the confirmation page
• UA → GA4 metric comparison (basic version)
• UA → GA4 metric comparison (advanced version)
• GA4 Recommended Events
• [GA4] Measurement of Accelerated Mobile Pages (AMP)
• Downloading data from Universal Analytics
• From Newspack: How to …