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Linking to live video: Facebook Live tips for marketers

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Digital Marketing

If you frequent your Facebook newsfeed at all, you’ll have noticed that video is king at the moment. And with the ability to engage viewers in real-time, live video serves as the perfect tool for driving authentic engagements. So if you haven’t started using Facebook Live, check out our Facebook Live tips to help you out:

Facebook Live’s Key Features

Facebook is constantly updating the features and capabilities of its Live platform. Here are some of the key features of Facebook Live that you can leverage for your brand.

  • Live Rewind – Allows viewers to rewind videos while they are still streaming live.
  • Cross-posting – Lets marketers post the videos on multiple Facebook pages.
  • Persistent stream keys – Allows live streamers who broadcast frequently on Facebook Live to send one permanent stream key to production teams before events. This can be used for more than one broadcast too.
  • Live polls – Allow you to get real-time feedback from your audience by …
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