How Much Traffic do you Really Need?
How Much Traffic do you Really Need?
12 Steps to Create Videos

Marketing Success with Google Analytics 4: Insights from Chris ‘Mercer’ Mercer – EP396 [Video]

Categories
Digital Marketing

Marketing Success with Google Analytics 4: Insights from Chris ‘Mercer’ Mercer – EP396

Sign Up for https://www.digitalmarketer.com/certifications/social-media-mastery/

Hey, Digital Marketers

As a marketer, you know that data is the lifeblood of your strategy. But with so many metrics to track and tools to navigate, it’s easy to feel like you’re drowning in a sea of numbers. That’s where Google Analytics 4 (GA4) comes in – a powerful platform that promises to revolutionize the way we approach marketing measurement.

In this episode, we sit down with Chris “Mercer” Mercer, the founder of Measurement Marketing and a digital marketing expert, to explore the ins and outs of GA4.

If you’d like to read the show notes, they’re posted on our blog! https://www.digitalmarketer.com/podcast/

Key Takeaways:
00:00 Introduction
01:34 The initial chaos of the GA4 rollout
04:20 Key differences between GA4 and Universal Analytics
09:26 Simplifying marketing attribution with GA4
16:58 Setting up and customizing GA4 for your unique business needs
18:07 The benefits of spending time on planning and configuration in GA4
23:44 Harnessing strategy over tools for effective marketing
26:33 The essential steps for effective measurement planning
30:42 Incorporating offline methods into your GA4 tracking
34:16 The importance of manual tracking before automation
36:16 Overview of Mercer’s GA4 course at DigitalMarketer
42:48 Where to learn more

Resources:
Free Access to Workshops & Marketing Tools: https://measurementmarketing.io/DM

Connect with Chris β€œMercer” Mercer
YouTube – https://www.youtube.com/c/MeasurementMarketingio
Website – https://measurementmarketing.io/
LinkedIn – https://www.linkedin.com/in/chrismerceronline/

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
Facebook: https://www.facebook.com/digitalmarketer
Instagram: https://www.instagram.com/digitalmarketer/
LinkedIn: https://www.linkedin.com/company/digital-marketer/

Make sure to subscribe so you stay up to date with our latest episodes πŸ‘‰ https://www.youtube.com/@DigitalMktr

Other Ways To Grow With Digital Marketer –
https://www.digitalmarketer.com/certifications/
πŸ‘‰ Email Marketing Mastery
πŸ‘‰ Ecommerce Marketing Mastery
πŸ‘‰ Content Marketing Mastery
πŸ‘‰ Paid Traffic Mastery
πŸ‘‰ Conversion Funnel Mastery

Discover more free training videos on the latest marketing strategies πŸ”₯ https://www.youtube.com/@DigitalMktr

How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
5 Steps to Creating Successful Ads