Marking the One-Year Anniversary of the DMS and CDG Merger – Accomplishments and Potential Growth Points | PR Newswire [Video]

, /PRNewswire/ — It has been a year since Digital Media Solutions, Inc., a premier provider of technology-infused digital advertising strategies, and Customer Direct Group, a tech-savvy marketing agency, finalized a merger agreement. The past four seasons have proven to be filled with thrilling accomplishments, strategic synergies, and peerless growth for both parties involved. Leveraging CDG’s products – MyHomeQuote, InsurQuote, and LawyerQuote – along with its lead marketplace has allowed DMS to tap into the resilient home services vertical amidst market uncertainties. In other words, the acquisition has opened doors to miscellaneous international media distribution, enabling the unified entity to solidify its position in key markets and verticals across multiple countries.

Even though, according to studies, the M&A failure rate lands between 70% and 90%, DMS and CDG have made it work out and significantly enhanced their business performance through their partnership. In 2023, CDG supplied DMS with over 300,000 leads, the lion’s share of which came from the home improvement sector. …